Big Events Sell High End Cars

Cynthia Marie Monday, March 18, 2013

There are two things that go hand in hand; a sportscar and a night out on the town. But, one enterprising car dealership is combining the night on the town with the sales of a sportscar. Many car dealers use incentives all the time such as special lease deals and end of the year blowouts. But, very few hold a exclusive "Gentlemen's Night Out" an invitation-only event for loyal clients and invited press in a nightclub setting.

Last Friday, Ferrari-Maserati of Long Island and fitness center Equinox Woodbury co-hosted the event together at an exclusive area that overlooked the dealership in Plainview. The guests were offered a wide assortment of upscale services and items designed to cater specifically to men. About 75 people attended Friday.

This was no simple party. All of the stops were out with things such as Scotch tasting, cocktails by Patron, casino games by Caesars Entertainment, complimentary massages and and shoeshines for the guys in attendance. The entire time they gentleman were enjoying the festivities they were surrounded by stunning new Italian sports cars. Now, that is incentive to buy.

However, it wasn't all about buying expensive Italian cars. In keeping with the recent charitable activities of owner Stuart Hayim, the evening's festivities will include a silent auction with proceeds to benefit the Derosa Foundation, which helps to fund colon cancer research and prevention.

This event is not the only one Hayim has thrown in order to sell cars and bring awareness to charities. In August, owner Hayim shattered his own record of  navigating his powerboat Recovery around Long Island. In January, TV celebrity Teresa Giudice drew 125 people to the dealership for a catered "Taste of Italy" as part of Giudice's cookbook tour. Both events were linked to charities.

Entrepreneurs in Long Island are getting very creative in the way that they advertise their businesses. Events like this are great for bringing in new customers, old customers and providing for charities.

cynthiam@longislandyellowpages.com

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